This Movie Really Stinks

Bad films inspire olfactory terms. Exiting a bomb with their noses curled, people will say, "Whew, that stunk!" or "Man, did that reek!" One-word reviews would include "rotten," "offensive," "garbage," "putrid" and, simply, "P.U."

Now, a telecommunications company is adding actual smells to a movie. A revival of an old idea that failed the sniff test 46 years ago, the latest version of scented cinema is being piped into Japanese theaters starting this weekend to accompany showings of "The New World."